Email Evolution Conference -NYC
I’m thrilled to announce that I’ll be speaking at the upcoming Association of National Advertisers (ANA) Email Evolution Conference in New York City!
This one-day event promises to be packed with insights on the future of email marketing, I will be part of a panel on a topic that’s critical to all marketers: DATA & PRIVACY (Balancing Data Collection).
When: September 25
Where: 3 World Trade Center, NYC
Registration: Click here
Email Evolution
Email has undergone a remarkable evolution from its early days as a simple text-based messaging system. Initially used for communication within closed networks, it expanded with the growth of the internet to become a global communication tool for both personal and professional use.
Over the years, email has seen advancements in:
- Functionality: From plain text to rich multimedia content, including images, videos, and interactive elements.
- Accessibility: From desktop-bound clients to seamless access on mobile devices.
- Marketing Capabilities: From basic bulk sending to sophisticated automation, personalization, and analytics.
- Security: From vulnerable systems to robust spam filters, encryption, and authentication protocols.
Today, email remains a cornerstone of communication and marketing, constantly adapting to new technologies and user expectations.
What to Expect:
We’ll be diving headfirst into the near future of legislation, with a focus on the FCC TCPA “One-to-One Consent” law and its real-world implications. We’ll also discuss the impact of changes like Apple’s MPP and explore how these developments are reshaping the email marketing landscape.
Key topics we’ll cover:
- #DataMinimization
- #Anonymization
- #Compliance
- #Regulations
The Big Question: How to Personalize Without Personal Data
This is the million-dollar question, and our panel will tackle it head-on. We’ll explore innovative strategies and tactics for delivering personalized experiences while respecting user privacy and adhering to increasingly stringent regulations.
I can’t promise we’ll have all the answers, but I guarantee you’ll walk away with much sharper questions and a clearer understanding of the challenges and opportunities ahead.
Join Us @
ANA Email Evolution Conference
If you’re attending the ANA Email Evolution Conference, I encourage you to join us for this important discussion. It’s sure to be a thought-provoking and informative session.
Email Evolution is not simply a conference, it’s a pivotal gathering for marketers navigating the dynamic landscape of email marketing.
Hosted by the Association of National Advertisers, this event serves as a platform to dissect the latest trends, technologies, and regulations impacting the industry. With thought leaders sharing their expertise, attendees gain valuable insights into strategies for enhancing engagement, optimizing deliverability, and ensuring compliance in an ever-changing digital world.
Email Evolution is where the future of email marketing takes shape.
How did I get here?
In May 2018, the Email Experience Council, as part of the Data & Marketing Association, was acquired by the ANA (the Association of National Advertisers), creating the largest trade association in the U.S. devoted to serving all aspects of marketing.
Now the newly-christened ANA Email Excellence Center is fully integrated into the ANA.
What can I find here?
You can find everything that was on previous EEC website, along with an array of helpful assets from the ANA.
Expertise
- Email marketing compliance whitepapers to ensure that your program is meeting appropriate legal requirements.
Events
Join hundreds of leading brands and subject matter experts as they discuss how to leverage email to grow your business, engage with customers, and expand your knowledge.
- Catch up on the 2022 ANA Email Evolution Conference which took place on May 16-18, from Scottsdale, Ariz. Watch keynotes and featured speakers from the three-day event, where attendees heard from experts and industry leaders that offered actionable solutions to the ever-changing email landscape. You can view some of the highlights from the 2022 Email Evolution Conference here:
Networking
- Join a community of today’s most influential players, movers and shakers in email marketing; or attend a webinar where you can learn new strategies to incorporate in your own email marketing campaigns.
